Vishay Intertechnology, Inc. announced the launch of the companyโs new branding which speaks to the remarkable breadth of products and to the continued commitment to the customer relationships that have made it a trusted industry resource over five decades in business. The fresh identity includes a new look for www.vishay.com.
Vishayโs new brand proposition, The DNA of tech™, encompasses diodes, MOSFETs, power ICs, optoelectronics, resistors, inductors, and capacitors โ all critical and working invisibly to bring electronic innovation to life. Vishayโs component solutions enable designers to create next generation products that span many sectors: automotive, industrial, consumer, computer, telecommunications, military, aerospace, and medical.
โIt inspires us to know we are shaping tomorrowโs innovations by empowering todayโs inventors with one of the worldโs largest portfolios of high quality, highly reliable, energy efficient electronic components. Weโre proud to be the go-to manufacturer for customers to innovate with ease and confidence that The DNA of tech™is behind them all the way,โ said Vishay CEO Dr. Gerald Paul.
Founded by Dr. Felix Zandman in 1962, Vishay is respected throughout the industry for the quality, reliability, and breadth of its product lines and for the integrity it brings to all of the companyโs business relationships and partnerships. Together, these attributes have made Vishay one of the worldโs most trusted manufacturers of electronic components.
โThe rebranding process involved in-depth conversations with a diverse mix of customers. ย It really underscored how much Vishay contributes to the supply of essential electronic components,โ said Joel Smejkal, Vishayโs new EVP for Corporate Business Development. โWe are both gratified and humbled by the level of trust the customers have in us, and the opportunity to leverage the power of our breadth in solving customerโs design challenges.ย Weโre committed to learn from this experience to become an even more valued partner to our customers around the world.โ
The DNA of tech™ is a trademark of Vishay Intertechnology.
