Wk 33 Electronics Supply Chain Digest

Electronics Supply Chain Weekly Digest 8-16-24.

DATAPOINT OF THE WEEK: New vehicle prices in the US were lower year over year for the 10th consecutive month in July. Higher inventory levels and higher incentives have shifted the U.S. auto market to favor buyers, but high loan rates and tight credit conditions continue to hold industry sales below potential.

Average incentives in July rose to 7.0% of the average transaction price – $3,383 – up from 6.4% in June and the most generous level seen in 2024. Incentives are now higher by 59.1% compared to one year ago when the average incentive package was 4.4% of ATP in July 2023. New vehicle incentives in July were at the highest point in more than three years.

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